top of page

INNOVATION LAB

Her vision. Her ideas. Her reality.

Inspired by passion, fueled by determination.
Our girls set out to redefine industry standards and redesign their world.

Bread Bakery.png

DOUX "Sweet in French. pronounced as Do"    +   DOT "Used to mark the completion of something"

It is our "Doux'ing" to create a world for girls to have a life filled with opportunities.

Girls lack the opportunities to participate in sport due to challenges like: financial constraints, no means of transportation, decreased quality of equipment and resources, lack of positive role models or even a shortage of programs in their neighborhood. We want to change that, because we believe sport has the power to change lives.


Sport increases self-confidence and self-image. Girls are less likely to experience health issues in adulthood. Important life skills like teamwork, leadership and communication are by products of playing a sport. And an active lifestyle creates for a better livelihood, strengthening girls mentally, physically and emotionally to thrive.

Because we know this, we started Doux + Dot, our very own in-house bakery and cookie program for female athletes. Female athletes turn into cookie entrepreneurs: creating recipes, baking cookies, selling cookie boxes, designing the production and putting together fundraiser events for our scholarship sports fund. All cookie sales from Doux + Dot directly benefit the participation and access to sport for female athletes. This cookie program teaches female athletes essential life skills like: goal setting, money management, business ethics, character development and decision making. Yet, the greatest lesson of all is that she learns that her participation goes beyond the sport. It breaks barriers and provides the next generation with more opportunities.

 THE DOUX'ING

The launch of the Cookie Program began in November 2020 and in just 6 weeks, we raised over $60,000 for the scholarship fund. The ENCORE Volleyball Club came together with one thing in mind, to create sweet endings for female athletes just like them. Despite the rise of COVID-19 and all the constraints that was put forth, the girls were resilient to give back and pay it forward by showing up and showing out for the future of women in sport.

VIVIFY png.png

VIVIFY "To endow with life or renewed life"    

In partnership with Mother Nature, we want to create an environment for women and girls to discover, learn, and craft the most beautifully designed innovations and products. Our services and experiences would only be crafted and partnered with the best in the industry to ensure nothing in the process is compromised. Our very first product within VIVIFY is called Paperclips, a collection of necklaces crafted by meaningful messages, intentional designs and relevant influences. Paperclips embeds lifestyle and life stories into the innovation and artistry of luxury, sport and jewelry. A paperclip to us, create moments that last and preserve memories that already exist by being the connector of two ends (neck chain) to become one cohesive loop.

Image 10-28-21 at 11.07 PM.JPG

YOU OUGHTA' KNOW "We've got something to tell you"   

You oughta' know was created to share positive and inspiring messages, stories and encouraging words with girls. We live in a very fast paced and digital world and we thought it would be comforting to create a space to slow down and remind ourselves of the beauty and power we have within, through the magic of words and photos. We believe every girl's got to know she matters, so we're here to do just that.

BYS MOTORSPORT.png

BYS MOTORSPORT "Redesigning the blueprint for women in motorsport"   

We asked ourselves, "How do we prepare the 8 year old girl to see herself in the driver’s seat before she even gets there? Our answer: create a motorsport cultures that values the full participation of women in all aspects of the industry and provide the highest quality resources and opportunities from the start. When she can visualize herself in control of her path matched with a supportive environment, she is better prepared to navigate her journey all the way to the finish line. In partnership with LEMO FOX Motorsport, we are on a mission to introduce, engage and get girls to participate and lead in the field of STEAM and Motorsport. 

AND WE'VE ONLY JUST BEGUN 
"Take Flight"   

bottom of page