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ATHLETE AND ______

In collaboration with Encore Volleyball, BYS Flight Club took their female athletes through a workshop that would bring to surface what it means to be a female athlete. BYS would challenge the girls to redesign the famous Wheaties cereal box to reflect and capture the embodiment of women in sport. We would focus on planting a new Champion Seed that would grow into a sisterhood and network of competitive, caring and purpose driven female athletes. And the girls would walk away with understanding that she is an athlete and ____, with the power and choice to decide that she is much more than just one thing.





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